Armadillo&Co is an Australian rug company that prides itself on hand-making all of its products with artisans in India, and giving back to the communities in which they are made. Successfully combining contemporary design with socially and environmentally responsible practices, A&Co offers beautiful rug collections with soul.

What started out as a simple rebrand has since grown into an incredible creative endeavor. Over the past three years, we have worked closely with founder and creative visionary, Jodie Fried, to reimagine the A&Co brand.


Art Direction
Print & Packaging
Concept Development